YouTube is one of the most popular online websites that hosts videos posted by its users. Three former PayPal employees founded YouTube in February 2005 in San Bruno, California. Chad Hurley was a designer whereas Steve Chen and Jawed Karim were engineers at PayPal. The first ever video to be uploaded was titled “Me at the Zoo”. The popularity of the website spread like bushfire and attracted heavy investments from giants like Time Warner and Sequoia Capital. Within a year of its foundation, YouTube was bought by Google Inc. for $1.65 billion. The company is based in San Bruno, California, and now operates as a subsidiary of the search-engine giant. The most popular video-sharing website uses Adobe Flash Video technology to display a wide variety of user-generated content, that ranges from movie trailers, TV clips, and music videos, as well as amateur content such as video logs and short films. According to reports, more than two billion videos were watched daily on the website in 2010. YouTube’s biggest attraction is the free service it offers to its users who can upload, share and view videos. Most of the videos found on the website are homemade. The videos are streamed online enabling the viewer to watch it instantly.
DESIGN ELEMENTS OF THE YOUTUBE LOGO
The YouTube logo is immensely popular on the Internet and one of the most widely recognized logos among web users. The logo has become an icon of video broadcasting, ensuring users the best online experience by either sharing, uploading or viewing millions of videos. Shape of the YouTube Logo: The YouTube logo can be divided into two features. The first feature sees ‘You’ written in black whereas ‘Tube’ is bounded by a red rounded rectangle distinguishing it from the first one. The company’s slogan “Broadcast Yourself”, can be seen beneath the two logo features. Color of the YouTube Logo: The use of visible colours like black, white and red colours reflect the popular appeal of YouTube. The red color gives the logo a bright and attractive look whereas black and white appeals the broad spectrum of viewers. The logo is an embodiment of excitement, entertainment and experience for users that they can always count on and never get tired of. Font of the YouTube Logo: The YouTube logo uses the bold Helvetica typeface in order to get immediate attention and recognition.
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