Tata Group is the largest multinational conglomerate in India which operates in more than 80 countries around the world. Headquartered in Mumbai, it comprises of 114 companies and subsidiaries in 8 different business sectors. As of 2011, the company employs more than 424,365 people with total assets of US$ 68.9 billion. Since 1954, Tata Motors has sold more than 6 million vehicles in India.
DESIGN ELEMENTS OF TATA LOGO
Tata Motors is frequently cited as India’s largest commercial vehicle manufacturer. The Tata logo appears on buses, passenger cars, ambulances, dump trucks and cement mixers. Shape and Color of the Tata Logo: Tata Group went through a re-branding phase in 1998. By 2000, all of their vehicles featured the newly designed three-dimensional Tata logo. Originally, the Indica car had a straight-lined “T” in the ring. The now iconic blue-colored Tata logo was created by Wolff Olins, a famous London-based brand consultancy firm. The Tata logo stands for fluidity. It may also signify a fountain of knowledge, or a tree of trust under which people can seek shelter. The blue color in the emblem represents prosperity, reliability and strength.
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