Burger King is the one of the largest and most famous food chains in the world today. The company was originated by James McLamore and David Edgerton as Insta Burger King, in USA. The Burger King logo was introduced in 1967, and almost looks the same; a rounded figure with tilted fonts painted in catchy colors. The logo consists of two halves of a bun with the name of the company in the center. The Burger King logo has remained increasingly illustrious at all times. The initial logo contained ochre colored buns with a dull blue swoosh, which later altered to bright blue, and then was changed back to a dull blue all over again. The ultimate Burger King logo is circular in shape with reddish-purple font color.
DESIGN ELEMENTS OF BURGER KING LOGO
The Burger King logo demonstrates an alluring and vivacious image of a fast food restaurant, which is ideal for the fast food culture amongst the teenagers. The sparkling colors used in the logo are vibrant enough to draw attention of the spectators. Shape of the Burger King Logo: The Burger King logo appears as a tilted round figure with bun halves on both sides of the logo and the font is inscribed in the centre with a whirl, showcasing the entire logo. It accurately projects the sparkling features of the company. Color of the Burger King Logo: The three colors utilized in the Burger King logo are red, yellow and blue. The exquisiteness of the three basic colors forms a striking symbol adequate enough to pull people towards it, irrespective of their ages. Font of the Burger King Logo: The font used in the Burger King logo depicts clarity and simplicity. It is burgundy in color with capital letters enclosed in the circular shape, between the half buns. The logo is very exceptionally attractive and eye-catching. The font size of ‘KING’ is a little bigger than that of ‘BURGER’, enhancing the beauty of the logo. The Burger King logo, besides being the most recognized fast food chain emblems and representing one of the most popular food chains, also managed to retain its standardized look throughout the years. The logo is simple in design and is eminent not only amongst the youth, but also appeals to the adults. The emblem has proved to be a guarantor of the quality and goodwill of the brand.
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